People over Profit

We developed CupCycling™ as a SOCIAL IMPACT project to sit alongside our IdealCup business


Community Engagement


We constantly receive such positive feedback from our wonderful regions, telling us how they completely "get" what we're setting out to achieve, that the model is so community focused and has such a positive 'feel good' vibe.

We also get positive support and buy-in from councils and other community stakeholders, wanting to support a New Zealand made product and reuse initiative - one which they can proudly put their name on.


We're so very proud so many regions around New Zealand have reached out to us to make CupCycling™ a reality in their communities.

Our CupCycling™ cafes understand the intentions of our CupCycling™ Programme and have chosen our model to represent their sustainable goals and beliefs, whilst they continue to strengthen their values as a community within our beautiful Aotearoa.

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Wholemeal Cafe

We've proudly rolled-out Community CupCycling™ or have individual participating CupCycling™ cafes in the following regions:

  • Motueka
  • Richmond
  • Golden Bay
  • Nelson City
  • Cromwell
  • Dunedin
  • Upper Hutt City
  • Hutt City
  • Petone
  • Kaikohe
  • Paihia
  • Cambridge
  • Havelock North
  • Titirangi
  • Wellington City
  • Wairarapa
  • Christchurch
  • Te Anau
  • And even Prince George in British Columbia, Canada, with 6 participating CupCycling™ cafes!