What is CupCycling?

New Zealand's Original Cup Swap System

The CupCycling™ Programme

Conceived by Steph & Nick Fry, the proud Kiwis behind IdealCup™, The CupCycling™ Programme is the very first 'reusable cup swap system' conceived and rolled out in New Zealand; using our New Zealand-made, lifetime reusable IdealCup.

Our CupCycling™ model isn't about promoting our IdealCup brand, nor is it about promoting individual cafe brands – it's about EVERYONE supporting a common identity, working together, as one New Zealand, to make a significant dent in single use cup waste going to landfill.



Started in July 2017 in Motueka, CupCycling™ has proven itself to be a simple and effective REUSE SYSTEM, which really does what it says - reduces thousands and thousands of single-use cups from landfill!

Already in 18 regions throughout NZ  (with hundreds of active cafes participating in the programme) and in parts of Canada too, we've diverted hundreds of thousands of nasty single use cups from landfill using our SIMPLE and EFFECTIVE CupCycling™ Cup Swap system.

CupCycling™ is about engaging with PEOPLE and COMMUNITIES to have a real discussion about a culture shift to circular economy ‘share’ models. It’s about getting ALL OF US working together to make a COMMITMENT to move away from the nasty single use addictions we have created.

We are driven by a desire to see a shift in kiwis mindsets and we do that by providing a simple REUSE model which really does CHANGE HABITS; rather than just paying lip service to change.